Why Facebook Advertising Is Important For Your Business
Repeat after me: Facebook is not free.
Today, we are going to talk about why Facebook advertising is so important for your business.
And, how you can reap all of its benefits for a knock-out marketing campaign.
Remember, Facebook is a publicly traded company (NYSE: FB) [aka they are for-profit]
FACEBOOK ADVERTISING POWERFUL FOR:
Increasing brand awareness
Directly measuring results from your investment
Narrowing down your potential customer base
Generating leads in a predictable way
Reaching more people with less money
Accelerating your branding strategy
Developing common ground with buyers
Highlighting our product knowledge
WHAT CAN YOU DO WITH FACEBOOK ADS?
+ Target to a specific group of humans: age, location, what type of movies they like, income level, favorite shoe companies, what time of day they are online, spending habits, etc.
+ Target just the people on your newsletter list who like your page.
+ Target people who came to your website, put something in their shopping cart but left without completing the purchase.
+ Send people to download your new app.
+ Boost a post so it gets shown in their news feed.
+ Raise attendance at events, concerts, camps, shows, plays, book signings, networking mixers.
+ Increase video views of you explaining your service.
+ Highlight your monthly sale items and increase engagement.
+ Send people to your website, any page, and get eyeballs on that beautiful new post.
+ Create a steady flow of Likes to your business page and increase brand awareness.
+ And many many more...
MORE THAN 66% OF FACEBOOK USERS ACCESS IT EVERY SINGLE DAY.
Think of how you use Facebook.
You see something in your news feed and either interact with it or move on. I’m sure you have clicked on an Ad before. I know I do, all the time. I even buy things from these said ads. Shocking.
Let’s say you created a Facebook page for your business, have a posting strategy, follow all of the rules and regulations, and your SEO is perfection. Your time is invested. Now, why are they people not flocking to you in masses?
SPRAY AND PRAY METHOD = NO
Advertising on Facebook means you can use precise insights to target buyers instead of just putting your information out there hoping someone finds you. This is called the Spray And Pray method - and we here at Monkey Fist Digital do not follow this crazy waste of time.
All of our packages include Facebook Advertising automatically - it’s that powerful.